Building Networks for Public Affairs with Digital Media

If you are a development professional serving within the UN system, other international organizations and international NGOs, who faces the challenge of enhancing your communication efforts in an ever-changing media landscape, then this course is for you. This course will help you integrate your online and offline efforts to maximize your outreach and support your development goals. The course uses CDC’s proven methodology of a balance of classroom learning and practical applications. It is based on our learning approach for UN clients. You will become more aware of when your organization is being talked about online and how to react, measure the success of social media communication, and generate tailored content easily using free (or premium) online tools.

We blend CDC’s strategic communication advantages with social media and our deep knowledge of development and humanitarian issues from more than four decades of development work. You will learn what is new that you can adapt to your own social media tool kit.

Specifically, you will learn

  1.  How to use digital media platforms to build new audiences– monitoring conversations through hashtags and aggregators and identifying new followers, influencers in your field as well as discussion groups that make sense for your goals. Identify who matters and how to use social media tools and platforms to engage them in your campaigns.
  2.  Hands on tools that can help you stay visible to your partners and donors and build credibility.
  3. Use digital tools strategically to contribute to your organization’s success in building networks and relationships with relevant players (donors, partners or media)
  4. Using hashtags strategically on different social media platforms to increase your influence.
  5. Understanding how content can drive audience and vice versa.  
  6. How to increase donor visibility and partnership coordination using digital strategies.

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The Team:
Our team of cross cultural and highly experienced professionals include:
Moncef Bouhafa
A strategic communication expert with more than three decades of experience in the field of communication; Moncef is currently director and founder of the Center for Development Communication. Moncef’s experience working in more than 90 countries throughout his career provides a professional and important cultural context for our courses and a unique perspective for integrating social media into your media efforts. Moncef has taught social media to senior UN officials, and developed campaigns for advocacy organizations.
Ignasi Centelles
Our social media expert Ignasi Centelles has advised a vast array of international organizations and trained professional staff from the UN, World Bank, ILO, UNICEF and European Parliament, among others. He has coordinated research on Social Media, International outreach campaigns and Strategic Communications with a focus on development issues.
He is specialized in Social Media to achieve development goals and in conflict / post conflict regions and has served or advised International Organizations in countries like Kosovo, Syria or Afghanistan. Based in Brussels for more than 10 years, Ignasi understands what makes the Eurobubble go around and how to use social media for EU wide advocacy and PR campaigns.



For more information contact Moncef Bouhafa

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Moncef Bouhafa

Program Director
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