Strategic Communication for Good Governance

Facts for Life Group Discussion Videos

CDC in partnership with UNICEF India has been awarded a contract to) to produce the Facts for Life group discussion video series:  high quality videos for small group viewing, learning, and discussion. These videos will be interpersonal/small group communication tools for use by front-line workers, aimed at imparting messages from Facts for Life to women and caregivers. (http://factsforlife.org/) These videos will incorporate the first 130 episodes of Kyunki…Jeena Issi Ka Naam Hai, UNICEF’s entertainment-education drama serial that is currently on air.

Education Reform in Madagascar

CDC’s Director is the chief technical advisor to the Ministry of Education for communication related issues for both education reform programmes: Basic and Post Basic.  He assisted the Ministry in developing communication strategies aimed at increasing the understanding of and acceptance for the reform.  Working with local communication companies, the MOE was able to mobilize parents to send their children to school in the first 20 regions that are implementing the reform process. 

A key brand was developed for the reform – “Nouvelle Ecole Pour Tous Pour le Monde de Demain”  and promoted through a series of hundreds of “open door” meetings between educators and parents and local community leaders.  The reform programme was launched by the previous government, with a major graduation ceremony for the hundreds of new teachers that were recruited for the new beginning for education in Madagascar.

Communication for Healthy Living (CHL) Mid Term Evaluation

CDC Director was the team leader for an evaluation of the multimillion dollar USAID funded health communication project in Egypt. 

The mission involved spending nearly a month in Egypt, visiting sites  across the country, as well as interviewing key experts in the media, government and civil society.  The CHL project is implemented by the Johns Hopkins Center for Communication programs based in Baltimore in the United States . See http://www.healthcom-egypt.info/ for more information on the project.

Delivering as One – UN Reform

CDC has worked on developing a comprehensive delivering as one UN communication strategy for one of the eight pilot countries – Cape Verde. In addition CDC has assisted the development of strategies in a number of countries including Albania, Macedonia, Moldova and Syria.

CDC is also the key learning partner for the UNDP Learning Resources Center for the training of newly appointed United Nations Resident Coordinators.  We have conducted learning events for the last 5 years for newly appointed RCs, designing and delivering a module on communication at the regular RC induction.  For more information on the UN reform process see http://www.undg.org/index.cfm?P=7 .