Strategic Communications for Good Governance
Workshop
Public debate is at the heart of democratic governance, and access to information is crucial. Not only do development officials need to engage the media, but they also need to nurture and support free and open media which can provide a critical measure of whether a country is progressing towards democracy and development
CDC created this course in response to the growing need to strategically program communication as a key aspect of any governance project, and to address the issues of media responsibility that arise from an increasing emphasis in development programming on a rights based approach.
Over a period of three days, this workshop highlights key issues related to Governance and the Media and analyzes a variety of themes related to the role of the media in establishing good governance practices. Materials are based on work that CDC has done in the area of governance in Asia and Africa as well as drawing on best international practices.
The course also looks at the issues of community media, as well as programmes that address change related to governance issues
Objective
To provide senior management and practitioners with tools to support the communication industry, by exposing them to some of the key issues that should be addressed as part of a development project to strengthen the role of independent media.
The three day course will focus on 3 aspects:
- Governance by the Media (fighting corruption, campaigns
for human rights)
- Governance for the Media (Enabling conditions that
society develops for the media)
- Governance in the Media (ethics and accountability)
Workshop presenters and contributors will cover
the following subjects, designed to share new
thinking as well as providing participants with
skills needed to develop projects that address
these issues. In addition, CDC will provide on-site
facilitation that will help participants themselves
interact with the media in a more effective way.

Topics
- Governance and the Media
- Quality Indicators for Indpendent Media
- Media Accountability Systems
- Building Bridges with the Media
There will be plenary sessions in the morning followed by group work in the afternoon.

Workshop Presenters & Contributors
- Alain Modoux, Intermedia, Geneva, Switzerland
- Moncef M. Bouhafa, Director, Center for
Development Communication
Access Full Bios
Tuition Fees:
This workshop will be held in Geneva and Bangkok this year.
For more information contact Moncef Bouhafa at mbouhafa@cendevcom.org or apply
online!
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