Strategic Communications for Good Governance Workshop

Public debate is at the heart of democratic governance, and access to information is crucial. Not only do development officials need to engage the media, but they also need to nurture and support free and open media which can provide a critical measure of whether a country is progressing towards democracy and development.

CDC created this course in response to the growing need to strategically program communication as a key aspect of any governance project, and to address the issues of media responsibility that arise from an increasing emphasis in development programming on a rights based approach. 

Over a period of three days, this workshop highlights key issues related to Governance and the Media and analyzes a variety of themes related to the role of the media in establishing good governance practices.

The course also looks at the issues of community media, as well as programmes that address behavior change related to governance issues

Objective

To provide senior management with tools to support the communication industry, by exposing them to some of the key issues that should be addressed as part of a development project to strengthen the role of a democratic media.

The three day course will focus on 3 aspects:

• Governance by the Media (fighting corruption, campaigns for human rights)
  
• Governance for the Media (Enabling conditions that society develops for the media)
  
• Governance in the Media (ethics and accountability)

  Workshop presenters and contributors will cover the following subjects, designed to share new thinking as well as providing participants with skills needed to develop projects that address these issues. In addition, CDC will provide on-site facilitation that will help participants themselves interact with the media in a more effective way.

Topics

• Governance and the Media
• Media Research and Interpretation
• Media Accountability Systems
• Working with Alternative Media
• Building Bridges with the Media

There will be plenary sessions in the morning followed by group work in the afternoon.

Workshop Presenters & Contributors

• Allen Cooper, Intermedia Survey Institute
• Alain Modoux, Intermedia, Geneva, Switzerland
• Moncef M. Bouhafa, Director, Center for Development Communication
  
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Tuition Fees:

• Tuition for this course will be USD $1,800.00. This will cover the costs for the course materials. Participants make their own airfare and hotel arrangements.

The next workshop will be held April 17-19, 2007 in Geneva, Switzerland at the WMO Conference Facility ( www.wmo.int).

For more information contact Moncef Bouhafa at mbouhafa@cendevcom.org or apply online!