Senior Managers Course Description

A two day intensive course designed for executives of civil society organizations and country representatives of United Nations agencies as well as senior government spokespersons. This course supplements the limited in-house training that is usually provided. It builds on our learning design that we have offered to senior officials from more than 19 different UN agencies.

Sessions will include:

Achieving Organizational Goals – The Role of Communication. This session shares best practices in the area of strategic communication and profiles recent best practices. Introduces a logical framework that senior managers can apply to build a strong communication culture within their organizations.

Preparing for and delivering during an interview. Participants share the latest lessons learned from dealing with interviews whether for print, TV or Radio and whether in the United States or in any other media environment. Approach used is mentoring and coaching as well as sharing lessons learned from live TV clips. Each participant gets to spend extensive time with one of the 4 CDC coaches that will be present throughout.

Dealing with Crisis – How can organizations deal with news and events that have the potential to destroy credibility that has been built up – or at the very least distract from the main purpose of your organization. This session will address some key issues related to damage control, how to develop response mechanisms and diminish the impact of such events in the future

Key tools to engage the media and how to use these more effectively. This session will look at the role of background briefings in particular at getting your message out. We will also look at how you can have stronger messages and use the new technology to stay on message.

The course is intended for a maximum of 6 participants in view of the intensive coaching and mentoring approach. Here will be a minimum of four trainers to work with the participants and there will be ample opportunity for the participants to interact with each other as well as with some representatives of the working press in the city where the workshop will be held.

Course fees are $1,800.00 including tuition, workshop costs as well as all materials, and coaching sessions. Each participant will get a CD copy of their interviews as well as individual feedback memo from the coaches. .

For more information please contact

Moncef M. Bouhafa at mbouhafa@cendevcom.org