Communication Evaluation

Given our thirty year plus experience in the field of communication CDC is well positioned to help evaluate your communication interventions and recommend courses of action that will help improve the impact of communication on your management objectives. Because we are also a learning institution with a strong global network, we are also able to keep abreast of the latest developments in the field of communication, public affairs, and C4D. CDC can lead or participate in Mid-Term or End of Project Evaluations that are designed to evaluate communication interventions through the pattern of looking at the relationship between inputs – outputs – outcomes and impact. CDC can design the evaluation instruments; put together the team members conduct the evaluation and prepare the final report as well as any needed presentations. 

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Strategic Communication Reviews

As a small organization with a wide reach (working win more than 90 countries with more than 35 development agencies) we can help your organization review its communication approach and come up with recommendations on designing an effective programme or structure that can improve the impact of communication on your programme interventions. Our expertise covers Communication for Development; External Relations; Internal Communication and using Social Media.

CDC has applied this approach for UNICEF in Rwanda, for UNFPA in Mongolia and for the Joint UN office in Cape Verde. 

CDC Director also conducted a major review of the UNICEF News desk for Iraq that was established by the UNICEF Regional Office for the Middle East and North Africa in Amman to channel media interest on the situation of children during the second Iraq war.

Mid Term and End of Programme Evaluations

Mr. Bouhafa has served as a team leader or a communication expert on a number of evaluations of communication projects, including for USAID in the field of Polio Eradication and for the CHANGE project. CDC has also done evaluations in the field of children’s programmes in Africa as well as for USAID funded projects in Egypt including:

Communication for Healthy Living (CHL) Mid Term Evaluation where CDC Director was the team leader for an evaluation of the multimillion dollar USAID funded health communication project in Egypt. “Communication for Healthy Living” (CHL) was a USAID-funded project aimed at enabling Egyptian families and communities to protect and maintain their health. The strategic approach of the CHL project included advocacy, empowerment, and alliance-building to promote and facilitate greater participation by all sectors of communities in their own health and well-being.  The mission involved spending nearly a month in Egypt, visiting sites across the country, as well as interviewing key experts in the media, government and civil society.  The CHL project was implemented by the Johns Hopkins Center for Communication Programs (JHU/CCP) based in Baltimore in the United States.

The three person team that evaluated the CHL project in January and February 2009 was composed of Mr. Moncef M. Bouhafa (Team Leader); and two Egyptian Public Health Specialists Dr Farag El-Kamel, and Dr. Mohamed El Feraly .

The team interviewed more than sixty key informants and/or stakeholders  and made field visits to:

Cairo City (Dar El Salaam); Qena ( Dandara, El-Salhia, Al Gabal, and El-Gabalo; Minya ( Safat Al Sharkia)

Fayoum (Tersa, El-Tawfikia); Qualubiya (Qualubiya)

“CHANGE” project. The CHANGE project was a five-year cooperative agreement between the United States Agency for International Development (USAID) and the Academy for Educational Development (AED) with The Manoff Group as subcontractor. CHANGE was USAID’s fourth generation, worldwide project, focusing on health communications and behavior change. It was designed to focus on research and development rather than technical assistance for implementation, and on widening the focus from individual behavior to change at community, organizational and policy levels.

The purpose of this evaluation was to assess the achievements to date of the CHANGE Project. The Project had completed 3.5 years of the 5 year project. Principle indicators of success are measured by the extent to which the project has been able to fulfill its proposed objectives. The team was also requested to identify options for the repositioning/redesign of the CHANGE project (restatement of its mandate and scope, restructuring, funding, partnerships) in light of the context in which it works, informed by a review of activities since the project’s initiation and financial, contracting, and programmatic constraints. Mr Bouhafa led a team that included: Neal Brandes: Child Health Research Advisor, USAID; Patricia Hammer: Community Participation Specialist, Center for the Promotion of Social Well Being (Peruvian-based NGO); and Iain McClellan: Behavior Change and Communication Specialist, Independent Consultant (Canadian-based)

Global Polio Eradication Programme (USAID component)

CDC participated in a review of USAID’s contribution to Polio Eradication that was carried out in November and December 2000, by a six-person team through the MEDS project. The team was made up of Christie Billingsley, Moncef M. Bouhafa, George Curlin, Judith Justice, Sonja Schmidt and Nick Ward. Mr Bouhafa was the communication expert on the team. The team met with senior officials of the core partners (WHO, UNICEF, Rotary and CDC) as well as with officials in the cooperating agencies. Team members traveled to Atlanta, Washington, New York, Geneva, Harare, Nairobi, Kinshasa, New Delhi and Dhaka. The team conducted semi-structured interviews with key informants from among the different implementing partners, and participated in key meetings. A short questionnaire was also sent out to USAID missions, and the team reviewed several hundred documents. As a result of the review, a number of recommendations were made to both USAID and to the Core Partners (even though the scope of work for the team was to review only USAID’s contributions).

Other Evaluations

CDC has also led an evaluation of a Plan International sponsored radio programme for young people in West Africa entitled RADIO GUNE-YI which means “radio for children” and was the first radio project for, by and with children in the West African sub-region. This study, conducted during the months of December 1998 and January 1999 by the Center for Development Communication (CDC) for PLAN International, provided an assessment of the Project Radio Gune Yi. It was conducted by Savina Ammassari and Frédéric Bernard with the support of with Moncef Bouhafa, Ridha Ennafaa and Graham Mytton (former Research Director of the BBC)